Build Your Watch Brand
With an Experienced Manufacturing Partner.
From product design and movement selection to manufacturing, packaging, quality control and marketplace supply — House of Brands helps businesses turn watch ideas into market-ready collections.
Metrics reflect the founder's global watch-industry experience and the programs supported through House of Brands.
One partner from idea to finished watch.
A structured, industry-tested process that removes guesswork for first-time founders and established brands alike.
- Step 01Project brief
Customer, positioning, target price, quantity, market and lead time.
- Step 02Market & price positioning
Where the product sits vs competition and what margin the pricing supports.
- Step 03Design direction
Mood boards, dial concepts, case and strap direction, colour and material planning.
- Step 04Movement & components
Japanese, Chinese, PC or SL movement selection based on function, price and life.
- Step 05Sampling & prototyping
Physical prototypes reviewed against the specification sheet before tooling.
- Step 06Branding & packaging
Dial print, case-back engraving, box, warranty card, manual, hang tag and barcode.
- Step 07Quality inspection
Component, in-line and pre-shipment inspection against the agreed spec.
- Step 08Production
Manufacturing in the location that best fits your quantity, price and lead time.
- Step 09Delivery & after-sales
Documentation, dispatch coordination and after-sales support planning.
Every capability a watch programme needs.
Choose a single service or run the full lifecycle with one accountable team. Each service links to a full page with process detail, MOQ guidance and FAQs.
OEM Watch Manufacturing
Private Label Watches
Custom Watch Development
Low-MOQ Manufacturing
Corporate Watches
Watch Packaging
Global Sourcing
Retail & Marketplace Supply
Programmes built around real business objectives.
D2C brands
Fashion & apparel brands
Corporate & gifting
Retail chains
Influencer collections
Celebrity collections
International importers
Marketplace sellers
Start with just 25 pieces per model.
Our low-MOQ watch manufacturing programme helps qualifying brands test designs, launch collections and validate demand before committing to larger production runs.
MOQ, customization options and pricing depend on the selected design, material, movement, packaging and production location. Fully custom cases typically require larger tooling quantities.
Configurable at every layer of the product.
Options below are indicative. The exact combination available depends on your quantity, price positioning and production location.
- Japanese quartz (Miyota, Seiko instruments and equivalents where available)
- Chinese quartz (multiple grades)
- PC and SL movement families
- Date, day-date and multifunction
- Automatic / mechanical options subject to project
Available depending on project requirements.
- Stainless steel (grades per specification)
- Alloy cases for suitable projects
- Rose gold, gold, silver, black, dual-tone plating
- IP and PVD finishes on request
- Custom case development subject to MOQ
Available depending on project requirements.
- Italian leather (project-dependent)
- Genuine leather
- PU and synthetic leather
- Stainless-steel, mesh and silicone
- Quick-release and interchangeable systems
Available depending on project requirements.
- Premium rigid boxes
- Custom-branded and magnetic boxes
- Corporate gift and festive packaging
- Watch + wallet and watch + bracelet sets
- Warranty card, manual, barcode and hang tag
Available depending on project requirements.
Category knowledge you cannot outsource.
25+ years of watch category knowledge
End-to-end product development
India + China sourcing network
Low-MOQ programme
Affordable-luxury expertise
Marketplace + retail experience
Led by more than 25 years of global watch experience.
Rajan Mehta is a Mechanical Engineer (REC Kurukshetra) and MBA (IIM Calcutta) whose career spans product, OEM, licensing, retail and e-commerce across more than 20 countries — including leadership roles covering Asia and the Middle East during five years based in the Netherlands. His industry exposure includes work associated with Timex, Maxima, Danish Design, Jacob Jensen, Lee Cooper and Kappa.
Companies listed reflect professional experience across the founder's career and are not represented as current clients or endorsements.
Products engineered for the shelf and the search page.
Marketplaces reward brands that plan around margin, returns and inventory. We build that into the product — not around it.
Experience referenced includes work involving Myntra, Amazon, Flipkart, AJIO and Shoppers Stop. Confidential client and marketplace data is not disclosed.
Practical guides from the founder and product team.
Tell us about your watch project.
Share the essentials and we'll come back with a manufacturing route, MOQ, indicative pricing and a recommended next step.
Answers to the questions most brands ask first.
What is the minimum order quantity?+
MOQ starts from 25 pieces per model for qualifying private-label designs. Fully custom cases, custom movements or specialised materials typically require larger quantities because of tooling and component minimums.
Do you manufacture in India or in China?+
Both. The production location is chosen based on your quantity, target price, materials, packaging, lead time and market. India options include Gujarat and Himachal Pradesh; China sourcing runs through Guangzhou and Shenzhen.
Can you help launch a brand from scratch?+
Yes. We work with entrepreneurs launching a first watch brand as well as established fashion, apparel and lifestyle brands adding watches to their portfolio.
What kind of packaging can you produce?+
Rigid gift boxes, sleeve boxes, magnetic boxes, travel cases, corporate gift sets, festive packaging, watch + wallet and watch + bracelet sets, warranty cards, manuals, hang tags and barcodes.
Do you supply to marketplaces like Amazon, Flipkart, Myntra and AJIO?+
Our experience includes supply through major Indian marketplaces and retail chains. Products are developed around margin, returns and inventory in addition to design and packaging.
Tell us about your watch project
Share your target customer, quantity, price positioning and design direction. Our team will review the requirement and recommend a suitable manufacturing route.